New Orchard Road development Design Orchard to launch open call for local designers
The groundbreaking ceremony for new development Design Orchard was held on Monday (Oct 30). (Photo: Deborah Wong)
SINGAPORE: An open call for the new Design Orchard development in Orchard Road will be launched in November this year.The new development, which aims to boost local brands and showcase design talent, had its name and logo unveiled by Minister for Trade and Industry (Industry) S Iswaran during a groundbreaking ceremony on Monday (Oct 30).The two-and-a-half-storey development will house a retail showcase on the first level, an incubation space on the upper floors and an events space on the rooftop.
Local design company Naiise, which has been appointed the operator for the retail showcase, will launch an open call for designers in November.
A mock-up of the new Design Orchard development. (Photo: Deborah Wong)
At least 60 local brands will be featured in the retail showcase, with a focus on emerging designers.
Those selected will undergo mentorship programmes.
Design Orchard is a multi-agency effort by JTC, SPRING Singapore and the Singapore Tourism Board. It is slated for completion in late 2018.
JTC is also calling for proposals by early next year for an incubator operator to manage the incubation space.
Mr Iswaran said that Design Orchard will provide holistic support to local designers by providing a platform for them to gain access to the global market.
"Designers can also look forward to collaborations with MNCs (multinational corporations), lifestyle brands for new product development and access to overseas fashion associations," he added.
Source : http://www.channelnewsasia.com/news/singapore/new-orchard-road-development-design-orchard-to-launch-open-call-9356624