Pfizer reverses some drug price hikes

Pfizer reverses some drug price hikes

The Pfizer logo is seen at their world headquarters in Manhattan, New York. (REUTERS/Andrew Kelly)
NEW YORK: Pfizer has reversed price increases on some drugs following White House pressure and the US drug manufacturer on Wednesday (Jul 11) pledged to decide soon whether to sell its consumer drugs business.The pharmaceutical giant said it would reverse price increases that took effect Jul 1. The move came a day after President Donald Trump threatened action on drug prices, saying on Twitter that Pfizer and others who lifted prices should be "ashamed."
In a news release late Tuesday, Pfizer said drug prices would return to their levels of prior to Jul 1 and would stay at that price until the end of the year, or the enactment of Trump's "blueprint" on drug prices."Pfizer shares the President's concern for patients and commitment to providing affordable access to the medicines they need," said Pfizer Chief Executive Officer Ian Read.Pfizer had hiked prices on Viagra and some 100 other drugs by more than nine percent, according to a Financial Times article earlier this month.The Trump administration in May outlined a plan for lower drug prices but critics have said it does not go far enough.
Shares of leading pharma companies rose the day the plan was announced, suggesting investors did not view the plan as a significant worry to industry profits.Shares of Pfizer dipped 0.4 per cent to US$37.29 in morning trading on Wednesday. Other leading drug manufacturers including Merck and Bristol-Myers Squibb were off by similar amounts.Pfizer also announced on Wednesday it would reorganize the company into three divisions instead of two: innovative medicines, established medicines for legacy and generic products and consumer healthcare, which will comprise over-the-counter drugs.Pfizer said in October it was considering a possible sale or spin-off of the consumer healthcare business but some news reports have chronicled difficulties with reaching a transaction.
Pfizer said it was expected to make a decision on the consumer healthcare business in 2018, reiterating a timeframe it had previously laid out.
Source: AFP/de
 Source : http://www.channelnewsasia.com/news/business/pfizer-reverses-some-drug-price-hikes-10521392