Popular ice cream brand Magnum opens first permanent store in Singapore

Popular ice cream brand Magnum opens first permanent store in Singapore
Magnum’s first permanent store in Singapore has opened at ION Orchard. (Photo: Magnum)

If you love chocolate and ice cream, then you’ll definitely love the new flagship Magnum Pleasure Store that officially opened its doors in Singapore on Friday (28 July).

The permanent store, located at Basement 2 of ION Orchard, is specially designed with art installations such as the Singapore skyline made out of Magnum ice cream bar sticks and a collection of Magnum bars.

More notably, the new store features a Magnum Pleasure Bar where visitors can customise their own creations as well as sample Magnum coffee, which appears for the first time in Asia.

Visitors can customise their own treat at the Magnum Pleasure Bar. (Photo: Magnum)

Visitors can also try the “Make My Magnum” experience, in which they have their silky Magnum vanilla bean ice cream hand-dipped by a Magnum Pleasure Maker into dark, milk or white Magnum Belgian chocolate.

Visitors can then select from an array of decadent toppings to decorate their treat. There are a total of 18 toppings available, including chopped almonds, cocoa nibs, rose petals, goji berries and chili flakes. Every three toppings are sold for S$8.00.

Each hand-crafted creation comes with a Magnum chocolate drizzle and a classic Magnum ‘M’ chocolate coin.

Magnum Coffee is available for the first time in Asia. (Photo: Magnum)

Visitors can further complement their premium Magnum ice cream with Magnum coffee, which uses Magnum chocolate-infused coffee beans.

Expertly crafted by Magnum’s Pleasure Makers, there are five different Magnum coffees available – the M Espresso, Magnumccino, Magnum Mocha, Magnum Black and Magnum Affogato. Visitors can also enjoy the M Signature Chocolate available in both milk and dark chocolate. Magnum coffees are priced from S$5.00 to S$8.00.

Exclusive Magnum merchandise are also available for purchase at the store. These include a Magnum tumbler, notebook and a premium leather pouch, priced from S$12.90.

The Magnum Pleasure Store is located at ION Orchard #B2-07 and is opened daily from 10am to 10pm. More information about Magnum Singapore can be found on their official website.

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